What makes you reach for one product over another—clever branding, influencer endorsement? Or proven results? Heading into 2025 we can expect a deeper movement towards the latter. The global shift towards science-backed products is reshaping how people approach their health, wellness, and even their household purchases. No longer satisfied with vague promises, today’s shoppers demand clear evidence that what they’re buying will work—and they’re willing to pay more for better quality.
Buy cheap, buy twice?
If your grandmother ever told you to prioritize quality, she was right. A few generations later, and many of us are starting to be put off by mass consumerism and we want to be more intentional and thoughtful in our purchases. Shopping has come full circle. For many, we’re not just buying because it’s cheap and because we can, we’re buying based upon need, and well-considered priorities.
This change is especially evident in areas like food, supplements, and household products, where consumers are now looking for solutions that target specific health concerns and provide measurable outcomes. Whether it’s magnesium for sleep, apple cider vinegar for digestion, or omega-3 for brain health, people want products that don’t just claim to be good for them—they want proof. And for many, these products also serve a deeper purpose: preventive medicine that supports long-term health and wellbeing.
Food: A Focus on Functional Ingredients
As the demand for performance-based products rises, consumers are becoming more selective about what they put in their bodies. Functional foods—those that offer benefits beyond basic nutrition—are gaining attention for their ability to improve specific aspects of health. Turmeric, for example, is no longer just a spice but a proven anti-inflammatory agent, while coconut oil has moved from the pantry to skincare routines thanks to its antimicrobial and moisturizing properties.
In Hong Kong, where wellness is a growing priority, shoppers are embracing ingredients like green tea extract and curcumin for their antioxidant benefits, and omega-3 for heart and cognitive health. This shift reflects a broader movement toward transparency and efficacy, where the functional benefits of food are expected to be backed by research, not just a label.
Supplements: Targeted and Transparent
The supplement industry has been transformed by this consumer demand for targeted, effective products. No one is satisfied with vague claims anymore—people want to see real results that address their specific health concerns. Take prebiotics and probiotics, for example. Once considered niche, they’re now essential for anyone focused on improving gut health, thanks to the growing body of research on their ability to maintain a balanced microbiome.
Other supplements, such as vitamin D and K2 for bone health, mushroom extracts for immunity, or omega-3 for brain function, have gained popularity for their scientifically proven benefits. At Raw Lily, this is exactly why we started. We wanted to cut through the nonsense and “noise”,
Saying a hard “no” to anything that doesn’t meet our strict criteria to bring you a curated selection of products we truly believe in—so much so that we use them ourselves. From Tonik Apple Cider Vinegar Capsules, which are great for digestion and gut health, to ashwagandha for stress reduction and mental clarity, every product in our collection has been chosen because it delivers real results.
Household Products: More Than Just Natural
It’s not just supplements; consumers are scrutinizing household products, too. It’s no longer enough for something to be labeled "natural"—people want proof that their cleaning supplies or essential oils actually work. Enzymatic cleaners, for example, break down dirt at a molecular level, while certain essential oils, like Boswellia and frankincense, are prized for their antimicrobial properties.
This shift toward efficacy is what inspired us to bring products like the Vitruvi Stone Diffuser into the Raw Lily collection. Not only does it look beautiful in your home, but it also delivers wellness benefits through essential oils that purify the air and enhance your environment. Every oil we stock is of the highest quality, meticulously checked to ensure it’s free from harmful additives or synthetic fillers. We take quality seriously—that’s why we have our Never Ever List™, a guarantee that none of our products will ever contain questionable ingredients like parabens, phthalates, or synthetic fragrances. You’ll never have to second-guess what’s in your home.
Preventive Medicine: Investing in Long-Term Health
One of the most significant shifts in consumer preferences is the increasing focus on preventive health. People are using supplements not just to address existing conditions, but to prevent future issues. Ingredients like resveratrol and fisetin, known for their anti-aging and cellular health benefits, are becoming popular as part of long-term health strategies.
Supplements like sulforaphane, curcumin, and luteolin are being used for their role in fighting inflammation and protecting against chronic disease. Consumers are also turning to NAD+ boosters and NMN to support longevity at the cellular level. This trend reflects a deeper understanding that supplements are not just about filling gaps—they are key to maintaining long-term health.
Give us a moment to rant…(we’ll keep it quick)
We don’t want you to have to rely on marketing when you buy from Raw Lily or anywhere else. There is enough evidence, enough clinical trials, and enough good quality products “out there” that we should all be able to demand high-quality. No more guess-work and wasted time and money. We got sick of dishonest claims, unclear labeling, and vague promises and that’s why we started Raw Lily - to be the trusted resource we wanted but couldn’t find.
We don’t think we’re the only ones that feel this way. Consumers are demanding proof, and those that fail to deliver will be left behind. In Hong Kong, educated, health-conscious shoppers dominate and brands that prioritize transparency, efficacy, and research-backed products are seeing the most success.
At Raw Lily, we’re committed to providing products that meet these standards, offering a curated selection of supplements and household items designed with efficacy and bioavailability in mind. From trans resveratrol for anti-aging to berberine for blood sugar management and metabolic health, we ensure that every product delivers on its promise.
So, what’s next?
As consumer expectations continue to evolve, the demand for science-backed, effective products will only grow. The focus on long-term health, targeted supplements, and transparent, proven results is here to stay, and brands that fail to meet these needs will fall behind. We hope this is a time where consumers get back the power.
At Raw Lily, we believe in this future, and we’re proud to offer a range of products that combine style, science, and results, helping you make informed choices that support both your immediate needs and long-term wellness.
