Did you know...
95%
of synthetic fragrances are
derived from petrochemicals.
2,537
harmful substances are banned in cosmetics in the EU, but there is no such equivalent standard in Hong Kong.
90%
of the beauty product packaging ends up in landfills.
The Idea Behind Raw Lily
Every day, we rely on countless products, from the soap that wakes us up to the lotion that calms us at night. But behind this trust lies a troubling reality — many products hide harmful chemicals in their ingredient lists. These chemicals can disrupt hormones, cause illness, and harm our health. That’s why we created Raw Lily. We rigorously evaluate every product to ensure they’re free of harmful substances, so you can trust that what you’re using is truly safe and nourishing.
Igniting a Wellness Revolution
No Nasties.
No B.S.
Our Mission
Our mission is to raise the bar for everyday products, ensuring they are safer and of higher quality to support your overall well-being and create positive change.
Our Vision
Create a community around wellness and positive change across Asia, using education and transparency to empower customers in their wellness journey.
Choices Drive Change
Just Pure Wellness
Our Core Values
Our North Star:
Customer Wellbeing
At Raw Lily, the wellbeing of our customers is our guiding star. Every decision we make, every product we curate, is aimed at nurturing the health and happiness of our community.
Rooted in the belief that true wellbeing encompasses both mind and body, we offer more than just products — we provide pathways to a healthier, more vibrant life.
Our meticulously crafted offerings are designed to nurture, support, and enhance your physical and mental health, prioritizing safety, efficacy, and sustainability at every step.
Zero Compromise On Quality
Our commitment to quality goes beyond the conventional. Through Conscious Curation™ we meticulously vet brands and products against
The Raw Standard™ of safety, efficacy, and ethical practices, ensuring that each offering contributes positively not just to individual well-being but also to the health of our planet.
To Thrive Together
Raw Lily is committed to fostering a vibrant community centered around wellness and positive change. Through transparency and education, we aim to demystify the wellness journey, enabling confident and informed choices about your health.Together, we’re not just navigating the path to wellness — we’re redefining it.
Note From The Founder
Like many of you, I used to trust that brands would be honest about what’s in their products and ensure they were safe for us. But, over time, I realized that this trust was often misplaced.
One of my most shocking experiences was purchasing a Korean product from a well-known health and beauty retailer in Hong Kong. The product claimed to contain 92% aloe vera, but the news later revealed it actually had a mere 0.4%.
How can this lack of transparency still exist in our modern age? It shouldn’t.
That’s why I started Raw Lily. We dig deep, ask the tough questions, and perform rigorous checks so you don’t have to. We believe that no one should suffer from misinformation or false marketing. You deserve to know exactly what’s in the products you use every day.
My hope is that Raw Lily makes a meaningful contribution toward achieving this goal and brings clarity and trust back to your daily routine.
Founder & Certified Health Coach
