Our pledge, your peace of mind
Setting the Bar Higher
We care. We care a lot. It's the reason we established the standard we stand by today.
We dive deep, asking the critical questions, verifying facts, and doing our utmost to ensure that every product you encounter through us upholds our principles of safety, efficacy, and integrity. This commitment to care shapes our meticulous selection process, ensuring we bring you options that truly make a difference in your life and respect the world we all share.
OUR BANNED INGREDIENTS
The Never Ever List™
Some things are simply non-negotiable.
Our Never Ever List™ is a stringent collection of ingredients that will never appear in our products. Crafted with safety and sustainability in mind, this list ensures every product we offer is free from substances with known or suspected risks to your health or the environment.
When you shop with us, you can trust that we’ve done the research to eliminate what doesn’t belong.
Trust Starts Here
Product Integrity & Verified Claims
Safety is at the heart of our mission.
We take a two-pronged approach to product integrity. For products with trusted third-party certifications—like USDA, ECOCERT, EWG Verified, or FSC—we go beyond the label. We verify these certifications directly with issuing organizations and ensure they align with our principles of safety, transparency, and quality.
For non-certified products, we require documentation such as Safety Data Sheets (SDS/MSDS) to confirm safety, Certificates of Analysis (COA) to verify purity, or testing reports to rule out contaminants.
By combining certification validation with our own rigorous review, we ensure every product is safe, transparent, and worthy of your trust.
KNOW WHAT’S BEHIND THE SCENT
Total Transparency
Did you know that over 3,000 ingredients can hide behind the word "fragrance" or "parfum"?
Understanding what’s in your products should never be a mystery. We advocate for clear, honest information about every ingredient and every claim. That’s why we require brands to disclose the specific components of their fragrance listings. By demystifying these scents, we ensure you know exactly what’s in the products.
With The Raw Standard™, there are no hidden surprises—just total transparency.
