Our pledge, your peace of mind
Setting the Bar Higher
We care. We care a lot. It's the reason we established the standard we stand by today.
We dive deep, asking the critical questions, verifying facts, and doing our utmost to ensure that every product you encounter through us upholds our principles of safety, efficacy, and integrity. This commitment to care shapes our meticulous selection process, ensuring we bring you options that truly make a difference in your life and respect the world we all share.
OUR BANNED INGREDIENTS
The Never Ever List™
We believe in a world where safer, more sustainable products are the norm, not the exception. That’s why we've established a stringent list of ingredients you will never find in our products.
This list, crafted with both safety and sustainability in mind, is our pledge to you — ensuring a selection of products free from substances with known or suspected risks, so you can shop with confidence and peace of mind.
SAFETY FIRST
Product Integrity
Safety is at the heart of our mission to bring you exceptional products.
We require our partner brands to provide documentation verifying the authenticity of their products. This may include:
- Certificates of Analysis
- Lab testing reports
- Ingredient sourcing certificates
- Other relevant documents that confirm the presence and quality of ingredients
Lab testing reports, for example, analyze for various potential hazards such as contaminants, heavy metals, and microbial presence. The specific tests conducted vary based on the product category and ingredients, ensuring that each item undergoes the appropriate safety checks.
Through these measures, we ensure that every product you receive meets our highest standards of quality and integrity.
WE DO OUR HOMEWORK
Claims You Can Trust
We take every claim seriously to ensure you can shop with confidence. For products with third-party certifications, we verify these claims directly with the certifying authorities. When a product asserts organic or similar virtues without official certification, we request substantial evidence to back up these assertions.
Our goal is to bring clarity and credibility to every claim, ensuring that you can trust the products you purchase.
KNOW WHAT’S BEHIND THE SCENT
Total Transparency
Did you know that over 3,000 ingredients can hide behind the word "fragrance" or "parfum"?
Understanding what’s in your products shouldn't be a puzzle. We advocate for clear, honest information about every ingredient and every claim. That’s why we require brands to disclose the specific components of their fragrance listings. By demystifying these scents, we ensure you have a clear understanding of what you’re applying to your body.
Discover our safe & sustainable products
